Malax is a finnish bread that you most likely will hear more about in the near future. From the beginning the masterchef himself Leif Mannerström liked the bread so much so he started using it in his own restaurant. The owners of the bread found out so it all developed and now he is the star in their coming TV-commercial.

This commercial was shot on Lidingö on a sunny day in August. Poor Mr Mannerström had very bad back pain this day but that maybe just helped him get into the right mood. You wouldn’t want to meet him on a bad day… It was brilliantly directed by Pelle Hallert. Agency is Fältman & Malmén.