Magnum has just launched their new website world-wide as the new Pleasure Authority. To manifest the position as the brand that celebrates all types of pleasure, we created the website: Discover the World of Pleasure.

Here the visitor can navigate the globe and be entertained by a huge range of different kinds of pleasures. The pleasure of wearing a mustache, the pleasure of throwing a cake at someone you don’t like or the pleasure of breaking ugly things. If you’re not sure what kind of pleasures you like, you can always take the PQ-test to find out. A bunch of the pleasures were produced by ACNE and Sebastian Hedin was the director. All the animations in the PQ-test was animated by Fido. Agency: Lowe Brindfors. The site was launched of the 2nd of April.