Kia XCeed -The Asllani Contract

Football should be for all children, not just a few. Everyone should be on the pitch and play, not sit on the bench rejected. Then will all be winners.
Asllani and Kia developed a contract based on the the UN Convention on the Rights of the Child, with the aim that all children in Sweden should get the opportunity to play.

We got the opportunity to produce this film for director Carl-Johan Ekberg earlier this spring. Really fun, but also a bit challenging in the middle of the Covid-19 pandemic. It all turned out very well, even the weather was on our side. Dir. Carl-Johan Ekberg, DoP, Johan Lehman. Music: Plan8.
Agency: Familjen