Eight out of ten Swedes want to know how their electricity is made. If you buy it from Jämtkraft, you even get to choose which rapid in Jämtland it comes from. A completely new kind of offer presented in TV-commercials, banners and a campaign site.

This TVC was shot up in freezing Jämtland and was directed by Kamisol. Big thanks to Pelle in the kayak that was in the water for two days. Agency: Jung von Matt.