DIAGEO

9 out of 10 teenagers say it is easy to get hold of alcohol. In fact lots of teenages actually have got a number to a dealer that delivers alcohol from the trunk of their car. It´s just a phonecall away... Scary, isn´t it...?! That is why this campaign was created to emphasize this problem. Roger is a fictive dealer in an interactive story where you are a part it. Upload you photo and see what happens. But be aware, depending on your actions the story can be a bit violent. www.ringroger.nu