NON SMOKING GENERATION

“I can quit whenever I want to.” Well, how come they don´t? There are lots of stupid excuses being used when smoking or using snuff. Well, it´s everybodies own responsibility when they are adults. But imagine how these excuses affects your own teenage kids... The temptation of trying gets shorter and all of the sudden they are stuck in a lifelong struggle of quitting.

These TVCs was made by director Nikita at Atmosfär for Non-Smoking-Generation. The Agency was Syre.